Do you want to crush your competition? Do they market on Facebook, and you’d like to do the same? Are you motivated to top their campaigns each and every time? All it takes is some gumption and knowledge, and we’re happy to provide you the latter below.
You could create a group rather than a page. Creating a Facebook group can encourage subscribers to make their own community online so they can interact with others. You could even set up both a group and a page if you would like and if it makes sense for your business.
Facebook Offers lets you provide freebies or host contests easily. Set up your offer and turn it into a Promoted Post on your wall. If it’s a good offer, it can be promoted to non-fans.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
You must build a healthy Facebook fan base. Not too much investment should be put into any promotions until you have thousands of fans. When you hit that mark, your conversions will start happening rapidly.
You should think about the opportunities on Facebook with direct advertising. These can be customized for people of a specific gender or age to see them. You can work within a certain budget, doing as little or as much as you desire. This is a valuable tool as you do not have to commit funds long-term to the advertisement. The ad can be paused, discontinued or deleted at any time.
Make sure that you focus on quality when updating your page. If you don’t share content that has value, you won’t keep fans very long. Updates ought to be fun, informative and useful. Access Facebook Insights to pinpoint which updates have been most successful, and then you can use similar content.
Offer something that is unique when someone “Likes” your Facebook page. You can garner lots of attention via “likes.” Think about giving folks something unique and free if they give your page a “like.” It could be something everyone gets or even a sweepstakes. If you provide the chance to get something valuable, they will not hesitate to click the button.
Companies like car dealers may not need a page on Facebook for their business. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. You should definitely be focusing on targeted Facebook ads.
Make sure to answer every question or comment left on the wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.
As you can see, with a little know-how, you can soon out-market the competition on Facebook. You will now be able to show them who is the real leader in Facebook marketing! Use what you’ve just learned and start marketing today.