Read through this article if you wish to learn more about Facebook marketing and how to use it to your advantage.
In order to know what your fans are looking for, frequently interact with them. Be aware of whatever people post on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Do not ignore your fans, because you would not be very successful without them.
Engage your customers by replying to their posts as much as possible. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Reply to all your subscribers, particularly those that have questions and/or concerns.
Be sure that anything that you post online has a link to your Facebook page on it. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Think about making a group rather than a page. Groups are like little communities where your fans can interact together. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.
Utilize custom tabs. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. For instance, if you have a store, you can create a tab just for that.
A fan base is a must before you begin marketing on Facebook. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
Offer something that is unique when someone “Likes” your Facebook page. If someone likes your page it will get you a ton of exposure. Try offering something exclusive and free to people for “liking” your page. You can make it a contest or you can make the gift for all. If you offer something they desire, they will not think twice before clicking that button quickly.
One way to help convert visitors into followers is by hiding some content from visitors. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Just hide a small portion of content so you don’t lose SEO.
Use Facebook to show your expertise your field. Facebook can help you to build your leadership skills within your niche. Try to find ways to answer questions or make insightful comments in your niche area. You will find new followers and showcase your brand to hundreds of potential customers.
Even though it’s fairly new, Facebook marketing has massive potential. Do not neglect it when you are developing your facebook marketing strategy. Keep what you’ve read here in mind so you can get the most out of your Facebook marketing effectiveness.